Out-Of-Home is one of the few growing media channels in 2019
The Out-of-Home (OOH) industry announced an increase of 1.5% of net media revenue for 2019, reporting $935.5 million, up from $921.6 million for 2018.
Digital Out of Home (DOOH), accounted for ~55.8% of total net media revenue.
A tenth consecutive year of growth.
Charmaine Moldrich (CEO of the Outdoor Media Association) stated that this “reflects advertiser’s trust in the channel and investment into data driven digital network”.